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Churn

/tʃɜː(ɹ)n/

/tʃɝn/

Used as Noun

  • A vessel used for churning, especially for producing butter.

  • Customer attrition; the phenomenon or rate of customers leaving a company.

  • The time when a consumer switches his/her service provider.

  • The mass of people who are ready to switch carriers.

  • Cyclic activity that achieves nothing.

Used as Verb

  • To agitate rapidly and repetitively, or to stir with a rowing or rocking motion; generally applies to liquids, notably cream.

  • To produce excessive and sometimes undesirable or unproductive activity or motion.

  • To move rapidly and repetitively with a rocking motion; to tumble, mix or shake.

  • (of a customer) To stop using a company's product or service.

  • (travel) To repeatedly cancel and rebook a reservation in order to refresh ticket time limits or other fare rule restrictions.

  • (travel) To continually sign up for new credit cards in order to earn signup bonuses, airline miles, and other benefits.

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